Luxe Fashion E-commerce Platform
Transforming a legacy Shopify store into a modern, high-converting shopping experience
The Challenge
A premium fashion retailer was struggling with a 15-year-old Shopify theme that was slow, difficult to maintain, and failing to convert visitors. Mobile experience was particularly poor, with 40% of mobile users abandoning their carts. The outdated design didn't reflect their luxury brand positioning, and they were losing market share to competitors with modern online experiences.
The Solution
I redesigned and rebuilt their entire e-commerce platform using Shopify's latest theme architecture with custom Liquid templates. Implemented a mobile-first design approach with optimized product pages, streamlined checkout flow, and integrated advanced filtering. Added custom features including size guides, virtual try-on integration, and personalized product recommendations. Built a custom admin dashboard for inventory management and analytics.
Results
- 45% increase in conversion rate within 3 months
- 60% reduction in page load time (from 4.2s to 1.7s)
- 38% increase in mobile revenue
- 25% reduction in cart abandonment rate
- $2.3M additional annual revenue attributed to the redesign
