Tech Startup Marketing Website
A high-performance marketing site that drives qualified leads
The Challenge
A fast-growing tech startup needed a new marketing website to support their Series A fundraising and customer acquisition goals. Their existing WordPress site was slow, difficult to update, and didn't effectively communicate their value proposition. The marketing team couldn't make updates without developer help, and the site wasn't generating the quality leads they needed to hit growth targets.
The Solution
Built a modern, content-driven marketing website using Next.js with a headless CMS (Contentful) for easy content management. Implemented server-side rendering for optimal SEO performance, created conversion-optimized landing pages, and integrated marketing automation tools. Designed a component-based architecture that allows the marketing team to build new pages without code. Added A/B testing capabilities and comprehensive analytics tracking.
Results
- 150% increase in organic traffic within 6 months
- 65% improvement in lead quality score
- 40% increase in demo request conversions
- 95+ Lighthouse performance score
- Marketing team can now publish content independently
